The Brazilian event invites the foremost artists from the capitals of surf culture around the globe, combining top musicians, surfboard makers,painters, photographers and film-makers under the roof of a contemporary museum space. The effect is an ‘all things surf’ event that is sweeping in its breadth of artistic scope. The proof of its power? Nearly 30,000 tickets costing between $90 and a $120 were sold in three cities whose population exceeds California and New York combined. With stops in Sao Paulo (23million) Rio (14 million) and surf capital Florianopolis (nearly a million)the press and television coverage alone made it the biggest event you never heard of in the surfing world. After the 3 city tour, the Alma Surf Festival films will be given awards for Best Director, Best Sound Track, Best Film/Cinema, Best Documentary, and Best Short film. http://www.festivalma.com.br/index_en.php
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